There is a surplus of definitions for this term. In particular, the marketing environment tends to reduce brand consulting to short-term, literally superficial measures such as advertising or the design of brand logos.
Classic brand consulting, however, acts at the strategic interface between corporate management and marketing. Triple 8 Consult, for instance, defines its services as brand-centric corporate management.
In that sense, brand consulting means helping clients to orient their entire organizations toward delivering and marketing their performances in a credible and attractive fashion and to differentiate them from the competition
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